What is OatVantage™?

OatVantage™ is a highly concentrated form of oat bran that has been clinically proven to significantly reduce serum cholesterol. It is standardized to 54% beta-glucan (the active component in oat bran)… more than any other commercially available oat bran product.

Is OatVantage™ Fiber?

Yes. OatVantage™ is 54% beta-glucan, the soluble fiber that is found in oats.

What are the health benefits of OatVantage™ oat bran concentrate?

The oat beta-glucan in OatVantage™ provides important health benefits, including a significant reduction in total cholesterol and LDL cholesterol. In fact, the U.S. Food & Drug Administration states: "As part of a diet low in saturated fat and cholesterol, soluble fiber from oats may prevent the risk of heart disease."
Oat beta-glucan has also been shown to benefit other cardiovascular risk factors including hypertension (high blood pressure), diabetes and obesity.

How do we know OatVantage™ works?

Over 40 clinical studies have been conducted demonstrating the cholesterol-lowering effects of oats. This benefit comes from the active ingredient, beta-glucan. Oat beta-glucan lowers cholesterol by binding to cholesterol-rich bile acids in the intestine. The bile acids then pass out of the body as waste rather than being reabsorbed.

Why is OatVantage™ more convenient than eating oat bran or oat cereal?

On a daily basis, the U.S. Food & Drug Administration (FDA) has allowed products with 0.75 grams of oat beta-glucan to make a health claim for the cholesterol-lowering benefit. You would need to eat 20 capsules of a regular oat bran supplement or a bowl of oat cereal to get the same benefit. Because OatVantage™ is so highly concentrated, it provides the same amount of beta-glucan in just 1.4 grams (2 capsules).

Is the oat beta-glucan of OatVantage™ different from yeast beta-glucans?

Yes. Oat beta-glucan is a soluble fiber that provides a cholesterol-lowering benefit. Beta-glucan from yeast, mushrooms and other sources have a different structure and function. They are not permitted by the FDA to make the heart health claim.

OatVantage™ is safe, right?

Yes! Oat bran has been generally recognized as safe (GRAS) in the food supply for many years. Nurture, Inc. has completed a FDA GRAS "affirmation" for OatVantage™ utilizing an independent panel of recognized experts.

Is it natural?

Yes! OatVantage™ is an all-natural ingredient, made from non-GMO oats grown in North America. It is produced using a water-based (solvent-free) manufacturing process.

This statement has not been evaluated by the Food & Drug Administration (FDA). This product is not intended to diagnose, cure or prevent any disease.

LifeTime products are registered with the TruLabel program of the National Nutritional Foods Association (NNFA).

LifeTime Warranty:

Our products are manufactured to meet strict quality control standards and formulated using only quality industry acceptable materials.